The Beginning of HAI International
Our Journey
Phase 1 – The First Step
In his small hometown, a young man burdened by struggles chose the harder path, leaving behind comfort for challenge. He set foot in Saudi Arabia, working tirelessly at odd jobs, never giving in to despair. Amidst the hustle of markets, he discovered opportunities, learning welding and fabrication after hours, paying for knowledge with his meager earnings. His determination became his wealth. This phase was about sacrifice and resilience — proving that every hardship carries the seed of growth for those willing to endure and learn.
Phase 2 – The Market Awakens
The spark of entrepreneurship lit when he entered the vibrant world of auctions, flipping secondhand goods into profit. Soon, he handled a wide variety of products, building trust and skill. Together with his brothers, he opened a modest workshop, turning ideas into ready-made goods. His courage pushed him to import burners from China — one of the first in the market to do so. This phase was about vision and innovation — transforming limited means into new beginnings, and showing that true pioneers are those who act before others dare.
Phase 3 – Beyond Borders
A decade later, ambition called him further. He traveled to a rising China, where endless opportunity and genuine warmth greeted him. There, HAI International was born, a brand built on trust and trade. From China he shipped goods to Jeddah, building bridges of business and friendship. Soon, Malaysia, Taiwan, Indonesia, and even Europe followed — each step expanding his horizons. This phase was about exploration and global vision — proving that those who cross borders with courage discover not only markets, but lifelong partnerships.
Phase 4 – A Legacy Renewed
Years of perseverance blossomed into a legacy carried forward by his sons — Mohammad Bilal Ansari Essukunju and Al Ameen Ansari Essukunju. With new ideas and bold steps, they entered the family trade, ready to expand it further across borders and generations. Together, they infused the business with modern energy, building upon the foundation of sacrifice and trust laid before them. This phase is about continuity and transformation — a story where every ending is also a beginning, and where a father’s dream becomes his sons’ greater destiny.
